Stella Luna x Studio AMV

A ONE-OF-A-KIND SPACE-TRAVEL ADVENTURE IN THE PARIS STELLAR POP-UP CREATED BY STUDIO AMV.

ON SEPTEMBER 26TH 2019, STELLA LUNA UNVEILED A SINGULAR EPHEMERAL SPACE SET ON PARIS HISTORIC BOULEVARD SAINT GERMAIN. 

THE LONG AND WINDING INTERIOR OF THE SIX-WEEK POP-UP HAS BEEN DESIGNED BY STUDIO AMV TO OFFER VISITORS A SERIES OF IMMERSIVE AND UNEXPECTED EXPERIENCES—WITH EACH DISTINCT ZONE INSPIRED BY BOTH THE NAME AND THE SPIRIT OF STELLA LUNA’S NEW STELLAR COLLECTION OF SNEAKERS AND HYBRIDS.

THE THREE ARCHITECTS BEHIND PARIS’ STUDIO AMV, STRIPPED THE BOUTIQUE INTERIOR BACK TO ITS BARE WALLS BEFORE INSTALLING A DECOR DESIGNED AS MUCH TO INSPIRE PHOTO-SHARING AS TO SPIN A SPACE-ADVENTURE TALE OF COSMIC TRAVEL.
PASSING THROUGH THE FRONT DOOR, THE VISITOR SUDDENLY FINDS HERSELF NAVIGATING A GRAPHIC BLACK-AND-WHITE GRID THAT RELIES ON FORESHORTENED PERSPECTIVE TO EVOKE THE VAST EMPTINESS OF THE GALAXIES. AHEAD, STELLA LUNA’S SPACE CAPSULE AWAITS, WITH MIRRORED WALLS AND COLORED PODIUMS SET AROUND A REFLECTIVE CUBE, WHERE SHOPPERS CAN SIT WHILE TRYING ON THE NEW STELLAR OFFERINGS.
NEXT, A GLOWING WHITE ARROW ENTICES SHOPPERS TO DARE TO ENTER THE TIME MACHINE, A LONG, DARK AND TWISTING HALLWAY, WHERE ONLY A FEW TOUCHES OF WHITE, NEON-LIKE LIGHTING SHOW THE PATHWAY. FOR THOSE WHO MANAGE TO FIND THE HIDDEN DOORWAY, A FINAL SURPRISE AWAITS: A GLOWING CITY OF LIGHT FILLING A MIRRORED OCTAGONAL ROOM. THERE, AN ELEVATED PERCH OFFERS THE PERFECT SPOT FOR A ONE-OF-A-KIND SOUVENIR PHOTO, TO HELP MARK THE COMPLETION OF A JOURNEY FROM THE OUTER REACHES OF SPACE TO PARIS’ EVENING SKY.
BELOW, THE GLOWING STREETS OF THE FRENCH CAPITAL FORM THE POP-UP’S SECOND GRID, CLEVERLY ECHOING THE FIRST ROOM’S DISTINCTIVE PATTERNS.