SONGZIO WOMENSWEAR FLAGSHIP, PARIS, FRANCE

SONGZIO, SOUTH KOREA’S ICONIC FASHION BRAND, OPENS ITS FIRST WOMENSWEAR FLAGSHIP STORE IN PARIS.

DESIGNED BY THE BRAND’S CREATIVE DIRECTOR, JAY SONGZIO, IN COLLABORATION WITH STUDIO AMV (PROJECT MANAGEMENT & EXECUTION), THE NEW NEO-BRUTALIST STORE IN LE MARAIS INTRODUCES A STRIKING KOREAN MODERNISM TO PARIS. SPANNING TWO FLOORS AND COVERING 150M², THE SPACE IS BOLD YET QUIET, MINIMALISTIC YET COMPLEX, CLASSICAL YET AVANT-GARDE. ELEVATING THE ARTISTIC ATMOSPHERE IS A CURATED COLLECTION OF ART FURNITURE BY BELGIAN DESIGNER ARNO DECLERCQ.