STELLA LUNA x (RED) x STUDIO AMV

After our first collaboration in September 2019 with Stella Luna for the Stellar pop-up space at 181 boulevard Saint Germain,
Stella Luna gave us carte blanche to do what we wanted for the new pop-up space in collaboration with (RED).

Anna: “We were really honored when Stella Luna called us and asked us to create a space in collaboration with (RED). As we researched, we found ourselves attracted by the color red itself. We kept returning to the same image in our minds—that of an athletic field, since they are so very graphic and often red.”

Victoire: “At the same time, we kept making the comparison between  (RED)’s good fight for victory and the fact that in sports you need to give all of yourself, in order to win.”

Marie: “Of course, that was the perfect metaphor to create this unique space in Paris and also to develop a window design that will be displayed in Stella Luna boutiques all across China.”

Anna: “And, the truth is, we can say that we’re very proud of the results—and very happy to join (RED)’s fight to #endAIDS.”