BALMAIN STORE WYNN

IN THE CONTINUITY OF THE DEVELOPMENT OF THE NEW BALMAIN CONCEPT, BALMAIN OPENED A 100 SQUARE METERS STORE LOCATED AT WYNN SHOPS IN LAS VEGAS.
THE INTERIOR DESIGN OF THE STORE WAS BASED ON THE BRAND’S FLAGSHIP STORE IN MILAN.

THE NEW RETAIL CONCEPT BRINGS OUT THE IDENTITY AND INHERITANCE OF THE PARIS BALMAIN HOUSE, BASED ON DIVISION OF THE SPACE INTO A SERIES OF CONNECTED, DISTINCT ROOMS, EACH INSPIRED BY THE LOOK OF A LIVING PARISIAN SPACE.