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BALMAIN FLAGSHIP STORE MONTENAPOLEONE
LA MAISON BALMAIN SOUHAITE DEVELOPPER SES POINTS DE VENTE ET CHARGE LE STUDIO AMV D’UN NOUVEAU PROJET EN DEUX AXES :
- DEFINIR LE NOUVEAU CONCEPT RETAIL DES BOUTIQUES BALMAIN PARIS, QUI EXPRIMERA ET VALORISERA LES CODES D’UNE MAISON PARISIENNE DE LUXE.
- ORCHESTRER LA STRATEGIE MERCHANDISING DE LA MARQUE, DEPLOYEE DANS CES NOUVEAUX ESPACES.
LE STUDIO AMV IMAGINE ALORS UN CONCEPT DE BOUTIQUES QUI DECLINE UN VOCABULAIRE ESTHETIQUE, EN S’APPUYANT SUR 10 NOTIONS ESSENTIELLES DES CODES D’UN INTERIEUR PARISIEN : LE VESTIBULE, LA BIBLIOTHEQUE, LE SALON DE JEU… EN BOUTIQUE, LE VISITEUR DEAMBULERA AINSI DE PIECE EN PIECE, COMME DANS UN APPARTEMENT, CHACUNE ETANT DEDIEE A UNE TYPOLOGIE DE PRODUITS.
L’ŒIL CAPTE CI ET LA LES ELEMENTS PHARES DE L’ARCHITECTURE PARISIENNE : LE DALLAGE A CABOCHON, LE PARQUET VERSAILLES, LES MOULURES, LES RIDEAUX OU ENCORE LE MOBILIER, D’AILLEURS DESSINE PAR LE STUDIO AMV… C’EST A MILAN, HAUT LIEU DE LA MODE, QUE LA PREMIERE BOUTIQUE OUVRE SOUS CE NOUVEAU CONCEPT EN AVRIL 2018, AVANT D’ETRE DUPLIQUEE DANS LE MONDE ENTIER.
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